As parts of Louisiana and Texas are recovering from Tropical Storm Imelda, we thought we would share this discussion we posted just after Hurricane Harvey in 2017. Employers have an opportunity to turn their employees into lifelong Brand Ambassadors during times...

Leaders, have you correctly diagnosed the illness rendering your company ineffective and causing you to miss your targets? Are you incorrectly assigning the symptoms that you see? Have you considered that a lack of mission and vision may give...

Are you so focused on the day-to-day that you can’t see the big picture? No organization has the luxury of sitting around discussing strategy for days on end, but successful businesses ensure there IS a strategy. They refer to...

Is your brand behaving on purpose? Are you following the plan? Is there a plan? Where is your brand strategy? Founders, Leaders and Management are responsible for ensuring there IS a big picture. And that includes one for your brand....

Recently, we were asked to be a part of a panel hosted by the Accenture Innovation Hub in Houston to discuss where various industries are in evolving their culture to inspire innovation and avoid disruption. While we covered many themes,...

Wild creativity, big bang, lots of money, made them cry... and two weeks later no one remembers who you are or what you had to say? In the not so recent past, having a Super Bowl ad appeared to be the...

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During times of crisis, client communications can make your company unforgettable - one way or another. Here are 3 Tips to consider for effective client communications during difficult times that ensure your brand is remembered for all the right...