Our objective is to ensure your brand strategy is robust and aligned with your business strategy.
With many of our clients, we act as their Chief Marketing Officer. Typically, a CMO is a C-level executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. As a fractional CMO, we can comprehend the big picture but dedicate time to a defined part of the marketing and brand management program.
In working with CEOs and Leadership Teams, we utilize a coaching methodology by partnering in a thought-provoking and creative process that inspires you to maximize your professional and personal potential.
We perform a gap analysis of where your organization is and where you want to be and prioritize the brand work to address urgent issue while we build your strategy. With many of our clients the hurdle is simply no hands on deck. No one to sort through the strategy to ensure the brand shoulders its load.
We can either build your brand strategy from scratch, or amend what you have, both ensuring the brand delivers the business results it is capable of.
Depending on the urgency in your organization, we can either Execute after the Strategy is built or begin streamlining Marketing Tactics as we go. During Execution you’ll have options from “Do It All Ourselves” to “Do It All For Me” and variations in between. You’ll have a better idea of what is best for your organization, and, at what speed, after we’ve revisited and aligned your strategy.
“Two are better than one, because they have a good return for their labor.” Ecclesiastes 4:9