ABOUT US

Jennifer Layne Brands is a purpose-based consultancy whose mission is sustained prosperity for our clients and partners.

In making a decision to purchase, humans desire something they can buy into. While products can be replaced, a brand with a well-defined purpose has the power to draw a mental picture that clients can identify and build a relationship with.

Additionally, employees crave relevance and when they can relate to their brand with passion, the product becomes less relevant leaving the company space to innovate and evolve as everyone is all in.

Our clear understanding of the business development process and why people buy has helped achieve great success in market engagement and relationship development. Specialists in comprehensive sector and customer specific value propositions, we believe that consistently aligning an organization’s people to it’s why are the core of the greatest brands.

Creating long-lasting brand recognition that can make your company irreplaceable.

Love What You Do

Jennifer was our marketing leader in a group where most of the sales staff had moved out of engineering/technical roles. She handled the internal challenges well by kindly educating us about the norms and practices of marketing. Jennifer's scope was quite broad but she managed to keep us all moving to the best speaker slots, conference appearances, and crafting our own customer events.
Jack JonesApplied Managed Services
I have worked with Jennifer for four years. Jennifer is a brilliant presenter, she is able to inspire those around her. She has excellent relationship skills and a can-do attitude. I have thoroughly enjoyed working with Jennifer in the Global Brand team at Shell.
Wendy OrhanShell, Senior Brand Communications Manager-Global Marketing
Jennifer is a true and great brand champion. Her deep understanding of how brands work and how they generate value to businesses come from actual experience and practice, particularly in the B2B space. Jennifer is genuinely committed to the customer causes and promotes brand management as a uniting element that brings together their interests and those of the business and their collaborators. Young at heart, she's also got an innovator soul, open to the new. Personally, she is a true powerhouse - with an amazing ability to enchant and captivate audiences, and a great networker, always looking for means and ways to promote the people and the causes she believes in. Always upbeat and trustworthy, her empathic style usually breaks any ice and make her a dear colleague and business partner wherever she goes.
Bruno MottaDirector at Neo Marketing Consultoria de Marca, Marketing e Comunicação & Senior Partner @ Fair Play Consulting
Jennifer's innate understanding not just of the Shell brand but its people and culture allows her to navigate complex situations and effectively generate results. She is not daunted by the size of a task but, rather, energised into action. Her dynamism and positive attitude are infectious and key ingredients to her management style, which has made working with her a very rewarding experience for me.
Rose Wangen-JonesShell, Global Business Director, Team Shell WPP
Since 2012, Jennifer has served as a guest lecturer for my Brand Management course at the Jones Graduate School of Business at Rice University. Her wit, depth of experience, and insights into managing a major global brand like Shell have made her favorite among my MBA students. Each year, Jennifer enlightens and entertains our class with up-to-the-minute briefings on how Shell is advancing its brand throughout the B2C, B2B and B2G environments. She has grown so popular that even non-students ask to attend the class.
Kim KimmeyExecutive Director at Hill Country University Center
I had the pleasure of working with Jennifer on a series of client engagements we ran over a period of 12 months. I was quite new to Shell when our paths crossed, and it was a joy to work with someone from day one who had such passion, drive and focus to the business and what we were trying to achieve. Jennifer's enthusiasm is contagious. Her attention to detail and understanding what the client, as well as the internal staff, want and need is a wonderful experience to share. Her leadership skills- in bringing a global team together and ensuring we are all sharing the same vision is amazing. It was a real pleasure working with and learning from Jennifer.
Bronwyn HummEvents Manager, ASX
As should be expected, for her self-possession and piercing read of people, business contexts, and micro-economic as well as big-picture-trends, Jennifer very accurately captures herself in her profile in characterizing herself as: Passionate, Authentic, Self Aware, Driven, Positive, Honest, Organized, Respected. I couldn't agree more.
David DupreeShell, Global Operations Manager, Commercial, Shell Technology & Know-how Commercialization

CONTACT US TODAY! 1-832-643-9458 • info@JenniferLayneBrands.com