Jennifer Welch, Founder and Independent CMO

A woman with many skills and capabilities, she meets her customers where they are and addresses their immediate needs.

Strategist

Saleswoman

Trainer

Marketer

Brand Ambassador

Speaker

Guest Lecturer

A subject matter expert who excels in holistic brand strategy and messaging, Jennifer sees an optimized picture most C-suite miss – resulting in the compounded interest of greater profits, greater market share and mitigated market risk.

A 30-year career as a brand and marketing specialist, Jennifer has championed the customer experience for clients all over the world.

She believes creating powerful brand strategy requires the alignment of all employees to embrace the organization’s ‘IT-ness’, what it stands for, owning it through belief and conveying it to the world around them.

In every line of business, every market, every organzation that she has shepherded over her career, she has attained knowledge of the products and re-crafted them, defined channels and most importantly acknowledged, embedded and leveraged the customer decision making process.

She becomes the customer champion by taking insights from data big and small in order to get inside their heads and their hearts.

Commercial excellence

Customer advocate

Expertise now

Fill in gaps in Leadership and Skill sets

Independent

Broad Expertise

Love What You Do

Jennifer was our marketing leader in a group where most of the sales staff had moved out of engineering/technical roles. She handled the internal challenges well by kindly educating us about the norms and practices of marketing. Jennifer's scope was quite broad but she managed to keep us all moving to the best speaker slots, conference appearances, and crafting our own customer events.
Jack JonesApplied Managed Services
I have worked with Jennifer for four years. Jennifer is a brilliant presenter, she is able to inspire those around her. She has excellent relationship skills and a can-do attitude. I have thoroughly enjoyed working with Jennifer in the Global Brand team at Shell.
Wendy OrhanShell, Senior Brand Communications Manager-Global Marketing
Jennifer is a true and great brand champion. Her deep understanding of how brands work and how they generate value to businesses come from actual experience and practice, particularly in the B2B space. Jennifer is genuinely committed to the customer causes and promotes brand management as a uniting element that brings together their interests and those of the business and their collaborators. Young at heart, she's also got an innovator soul, open to the new. Personally, she is a true powerhouse - with an amazing ability to enchant and captivate audiences, and a great networker, always looking for means and ways to promote the people and the causes she believes in. Always upbeat and trustworthy, her empathic style usually breaks any ice and make her a dear colleague and business partner wherever she goes.
Bruno MottaDirector at Neo Marketing Consultoria de Marca, Marketing e Comunicação & Senior Partner @ Fair Play Consulting
Jennifer's innate understanding not just of the Shell brand but its people and culture allows her to navigate complex situations and effectively generate results. She is not daunted by the size of a task but, rather, energised into action. Her dynamism and positive attitude are infectious and key ingredients to her management style, which has made working with her a very rewarding experience for me.
Rose Wangen-JonesShell, Global Business Director, Team Shell WPP
Since 2012, Jennifer has served as a guest lecturer for my Brand Management course at the Jones Graduate School of Business at Rice University. Her wit, depth of experience, and insights into managing a major global brand like Shell have made her favorite among my MBA students. Each year, Jennifer enlightens and entertains our class with up-to-the-minute briefings on how Shell is advancing its brand throughout the B2C, B2B and B2G environments. She has grown so popular that even non-students ask to attend the class.
Kim KimmeyExecutive Director at Hill Country University Center
I had the pleasure of working with Jennifer on a series of client engagements we ran over a period of 12 months. I was quite new to Shell when our paths crossed, and it was a joy to work with someone from day one who had such passion, drive and focus to the business and what we were trying to achieve. Jennifer's enthusiasm is contagious. Her attention to detail and understanding what the client, as well as the internal staff, want and need is a wonderful experience to share. Her leadership skills- in bringing a global team together and ensuring we are all sharing the same vision is amazing. It was a real pleasure working with and learning from Jennifer.
Bronwyn HummEvents Manager, ASX
As should be expected, for her self-possession and piercing read of people, business contexts, and micro-economic as well as big-picture-trends, Jennifer very accurately captures herself in her profile in characterizing herself as: Passionate, Authentic, Self Aware, Driven, Positive, Honest, Organized, Respected. I couldn't agree more.
David DupreeShell, Global Operations Manager, Commercial, Shell Technology & Know-how Commercialization

CONTACT US TODAY! 1-832-643-9458 • info@JenniferLayneBrands.com