Listen up small business owners – marketing plans matter! Shiny objects are cool and may be the right marketing tactic for you, but what if there is a BETTER tactic or a better time for that tactic? How do you know? “Winging it” may get you so far, but it’s not a growth strategy. Don’t […]
We’re checking in on you. As we think about the days ahead and how we’ll talk to our customers, don’t think you are in this alone. Please reach out to us, even as a sounding board. Your prosperity is always our purpose and we are. #readytoserve #communicationplans #marketingstrategy #brandstrategy #MakeYourMark #BrandsMeanBusiness We’ve left an encouraging
Leaders, have you correctly diagnosed the illness rendering your company ineffective and causing you to miss your targets? Are you incorrectly assigning the symptoms that you see? Have you considered that a lack of mission and vision may give your organization more troubles than you could imagine? This is a discussion we frequently have with
Are you so focused on the day-to-day that you can’t see the big picture? No organization has the luxury of sitting around discussing strategy for days on end, but successful businesses ensure there IS a strategy. They refer to it often to check they haven’t gone down a rabbit hole following some shiny object that
Is your brand behaving on purpose? Are you following the plan? Is there a plan? Where is your brand strategy? Founders, Leaders and Management are responsible for ensuring there IS a big picture. And that includes one for your brand. Your brand is an asset just like your equipment, your people, your tools. In some
Recently, we were asked to be a part of a panel hosted by the Accenture Innovation Hub in Houston to discuss where various industries are in evolving their culture to inspire innovation and avoid disruption. While we covered many themes, the topic of the impact of the Employee Value Proposition and its direct link to
Wild creativity, big bang, lots of money, made them cry… and two weeks later no one remembers who you are or what you had to say? In the not so recent past, having a Super Bowl ad appeared to be the holy grail in marketing…..but was it really? You may remember some of the big
Is your Brand Strategy more like Super Bowl advertising? Read More »
A quick introduction to Jennifer Layne Brands Click here to Subscribe to our Tribe.
Hi, my name is Jennifer and I’ve been email free for 2 years. Yes, it’s true. You read it correctly, email free! And wowza does it feel good! We all have an abundance of email, some necessary, some not so much. Over the years I’ve struggled with how to best manage what has seem to
