Are you so focused on the day-to-day that you can’t see the big picture? No organization has the luxury of sitting around discussing strategy for days on end, but successful businesses ensure there IS a strategy. They refer to it often to check they haven’t gone down a rabbit hole following some shiny object that
Is your brand behaving on purpose? Are you following the plan? Is there a plan? Where is your brand strategy? Founders, Leaders and Management are responsible for ensuring there IS a big picture. And that includes one for your brand. Your brand is an asset just like your equipment, your people, your tools. In some
Recently, we were asked to be a part of a panel hosted by the Accenture Innovation Hub in Houston to discuss where various industries are in evolving their culture to inspire innovation and avoid disruption. While we covered many themes, the topic of the impact of the Employee Value Proposition and its direct link to
Wild creativity, big bang, lots of money, made them cry… and two weeks later no one remembers who you are or what you had to say? In the not so recent past, having a Super Bowl ad appeared to be the holy grail in marketing…..but was it really? You may remember some of the big
Is your Brand Strategy more like Super Bowl advertising? Read More »
