[vc_row][vc_column][vc_custom_heading text=”RE-BRANDING” font_container=”tag:h1|font_size:24|text_align:left|color:%239a999a” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”4699″ img_size=”large”][/vc_column][vc_column width=”1/2″][vc_separator divider_color=”#ffffff”][vc_column_text]Are you considering a re-brand? There are many reasons organizations do. Sometimes for the company or corporate entity or, as well, for a product line. In some cases, the current brand is simply not longer relevant to the target audience. Perhaps your product line has shifted so dramatically that it doesn’t connect any longer. New audiences, new lines of business and new markets can also trigger a re-brand. Legal issues, mergers and acquisitions are also common business dynamics that give consideration to a re-brand.
A re-brand is not something to take lightly, in fact, it’s a major business decision and part of your overall business strategy. Re-branding your company could confuse customers. It could cause your organization to lose the brand equity that you’ve worked so hard to build. But how do you know if a re-brand is right for you? And if it is, how do you go about it in a way that retains the audience you have and also builds upon the equity in your organization.
Don’t struggle with this on your own. Call us. We will walk you through a set of diagnostics to determine the brand strategy that’s right for your organization and whether you should embark on a re-brand.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator divider_color=”#0a486d”][/vc_column][/vc_row][vc_row][vc_column][ctitle title=”Love What You Do” font_size=”16″][testimonials count=”-1″ testimonials=”” navigation=”center” align=”center”][/vc_column][/vc_row]