BRAND COMMAND
If any of this sounds like you, you’re not alone. It can be tough when you’re tasked with overseeing more than one workstream or if cash flow is constraining how many sets of hands you can allocate toward Brand and Marketing.
Enter Brand Command, the membership we built specifically for small businesses. Through Brand Command you’ll receive regular coaching and guidance on how an effective brand strategy can help you to continue to grow your business.
Brand Command is a great ‘phone-an-expert’ option that gives you access to Jennifer and her team, so you don’t have to go it alone. We’ll take you through what brand strategy really means and the tactics we use to build businesses using marketing and communications channels.
Bring us your challenges, and we’ll advise you on how to overcome them. We’ll help you work out a plan, suggest processes and resources…and get it done!
The Brand Command membership includes:
- Weekly sessions—either 30-minute sprints or 60-minute problem-solving calls or videoconferences
- Feedback, suggestions and ideas that provide direction to your topline brand and marketing strategy
- Advice on key marketing tactics, to ensure your organization stays on track to deliver revenue efficiently
- Full recordkeeping including a summary of actions and recommendations, to enable continuity and sharing
- Access to us via text, phone or email for quick check-ins and questions
Feel free to send us materials or ideas in advance. We’ll review and be prepared to discuss!
What clients are saying:
“Having a regular cadence for discussing marketing, biz dev and comms keeps me on track and progressing.”
“In these short sprint sessions, I’ve learned a lot about brand without taking time away from the day-to-day operations of my business.”
“I think I made mistakes in my marketing plans before because I simply didn’t know how it all worked.“
“I wanted to hire marketing help, but I could only afford intern-level assistance. Now, I feel like I’ve got a real expert at a price I can afford.”
LOVE WHAT YOU DO
Jennifer was our marketing leader in a group where most of the sales staff had moved out of engineering/technical roles. She handled the internal challenges well by kindly educating us about the norms and practices of marketing. Jennifer's scope was quite broad but she managed to keep us all moving to the best speaker slots, conference appearances, and crafting our own customer events.
I have worked with Jennifer for four years. Jennifer is a brilliant presenter, she is able to inspire those around her. She has excellent relationship skills and a can-do attitude. I have thoroughly enjoyed working with Jennifer in the Global Brand team at Shell.
Jennifer is a true and great brand champion. Her deep understanding of how brands work and how they generate value to businesses come from actual experience and practice, particularly in the B2B space.
Jennifer is genuinely committed to the customer causes and promotes brand management as a uniting element that brings together their interests and those of the business and their collaborators.
Young at heart, she's also got an innovator soul, open to the new. Personally, she is a true powerhouse - with an amazing ability to enchant and captivate audiences, and a great networker, always looking for means and ways to promote the people and the causes she believes in.
Always upbeat and trustworthy, her empathic style usually breaks any ice and make her a dear colleague and business partner wherever she goes.
Jennifer's innate understanding not just of the Shell brand but its people and culture allows her to navigate complex situations and effectively generate results. She is not daunted by the size of a task but, rather, energised into action. Her dynamism and positive attitude are infectious and key ingredients to her management style, which has made working with her a very rewarding experience for me.
Since 2012, Jennifer has served as a guest lecturer for my Brand Management course at the Jones Graduate School of Business at Rice University. Her wit, depth of experience, and insights into managing a major global brand like Shell have made her favorite among my MBA students. Each year, Jennifer enlightens and entertains our class with up-to-the-minute briefings on how Shell is advancing its brand throughout the B2C, B2B and B2G environments. She has grown so popular that even non-students ask to attend the class.
I had the pleasure of working with Jennifer on a series of client engagements we ran over a period of 12 months.
I was quite new to Shell when our paths crossed, and it was a joy to work with someone from day one who had such passion, drive and focus to the business and what we were trying to achieve. Jennifer's enthusiasm is contagious. Her attention to detail and understanding what the client, as well as the internal staff, want and need is a wonderful experience to share.
Her leadership skills- in bringing a global team together and ensuring we are all sharing the same vision is amazing.
It was a real pleasure working with and learning from Jennifer.
As should be expected, for her self-possession and piercing read of people, business contexts, and micro-economic as well as big-picture-trends, Jennifer very accurately captures herself in her profile in characterizing herself as: Passionate, Authentic, Self Aware, Driven, Positive, Honest, Organized, Respected. I couldn't agree more.